RadioFm Redesign

Overview

In this project I redesigned the radio app to help users have a more intuitive and user-friendly experience with a new interface and functional features .

Role

UX Designer
Visual Designer

Tools

Adobe Xd
InVision

Team

Individual Project

Duration

Sep 2019 - Dec 2019

Problem

This app has access to wide range of radio stations from all over the world. The unclear navigation, lack of options, and difficult decision-making experience make it complicated, and unfriendly. This app has access to wide range of radio stations from all over the world.

Problem Statement

“How might we improve the engagement between listeners and App?”

Research Proccess

Heuristic Evaluation

Audited the current Radio app to identify some potential pain points that users may encounter.

Target Demographics

Researched demographics of app’s target audiences to understand its main users.

Competitor Analysis

Target Audience

Primary User

  • Aged 35 - 60
  • Related job to the audio programms
  • Busy workflow, no time for other media

Secondary User

  • People on the move
  • Elderly people
  • Like audio entertainment

Research Insights

Enriched Navigation

Provide familiar & easy to learn navigation for users.

Discovery

Create an explorer page to let users search and find more options.

Feedback & comments

let users share thoughts about any station and programs.

Design Proccess

Information Architecture

User-flows

•Task 01

“Search for TSF Jazz station, mark it as a favorite and find it on the homepage”

•Task 02

“Recieved in-app notification, play the station and leave a comment”

Usability Testing and Iteration

Before moving on to hi-fidelity design, I wanted to do a usability test to validate my initial ideas and get user feedback. I asked 5 participants to perform the tasks.

Issue:

Testers said the “options are not clear” to understand without a name.

Solution:

Added “names as a tag line” to each option.

Issue:

Testers think is “hard to understand” which option is the final and search-related result.

Solution:

Divided search result by “categories”.

Issue:

Testers think is “hard to understand” which option is the final and search-related result.

Solution:

Divided search result by “categories”.

Final Design

“Search for TSF Jazz station, mark it as a favorite and find it on the homepage”

“Recieved in-app notification, play the station and leave a comment”

Comparison

Challenges and What I learned

When I first decided to do this project, As a user experience improvement project, I was assuming new features and interactions may help to raise user engagement and satisfaction. However, after analyzing user's feedback I found that users prefer this app rather than other competitors because of clear purpose and easy to operate.
Another challenge I faced for this particular project was that there were conflicting needs from the current users of the app and the new users which limited my opportunities. However, I attempted to sync all the needs to the new experience and make the product efficient for both users.

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Designed and Developed with 💗 by Medi Hosseini 2021